mariame camara
what is poppi ?
poppi is a soda-like drink that incorporates apple cider vinegar: bubbly, fruity, and slightly sweet. The company is calling it a “prebiotic soda.” If soda could be healthy, this is the brand trying to make that a reality,
with a lights out taste and true functionality.
poppi's purpose is to promote a simple and healthy drink while immersing users with each flavor with a joyful technicolor maximalism palette and fun graphics. Visitors will be educated on poppi's health benefits and connect guests to the brand's campaign. The truck will feature vivid colors and popping visuals, so guests can experience that joyful feeling. Visitors will get to try samples of each flavor, and receive a free poppi drink, along with a little tote bag.
moodboard
Poppi's radiant positivity brings you back to simpler times, and invites everyone to pop in. poppi personified each flavor, immersing users in joyful technicolor maximalism.
the final truck design
the details (signage beside the truck)
the side and back of the truck
